Lufthansa - Mega Out-of-Home Airport

Hereinspaziert – Westfassde MUC

flughafen lufthansa texter kampagne freelance kreativ award airport

Communication at airports is a special and tricky topic. We had the chance to present a concept for Europe’s biggest airport outdoor area at Westfassade (airport Munich).

 

A 2,100 sqm poster with a 134 meters long carpet coming out of the new Airbus A350, welcoming passengers to Terminal 2. 

 

„We want to show our special appreciation to the passengers and do so with a wow effect and a wink of the eye – in line with our campaign claim ‘Nonstop you‘’, says Benita Struve, Head of Lufthansa Marketing-Communication.

Katsche for
Kolle Rebbe, Germany (2017)
My part in this project: 
co-concept, copy, co-execution